One glimpse of the Torosian family and you’ll probably assume that they are the perfect model for the American dream. You are correct. Robert and Marina Torosian along with their two sons Gregory and Jack are the smiling faces you’ll see if you have the opportunity to be pampered at Laque Nail Bar & Beauty Lounge in North Hollywood. Robert and Marina are both former attorneys who abandoned their careers in law to open up their own business last September.
Located at 13025 Victory Blvd in North Hollywood, you wouldn’t expect that this small store-front nail bar in a less than stellar neighborhood would be the cause of so much excitement on social media. The Laque Nail Bar is rated 4 out of 5 stars on yelp where you can find customers bragging about their experiences:
Laque Nail Bar & Beauty Lounge has also become an Instagram sensation with more than 800,000 followers and fans who drive hours for an appointment just to have their nails done and take pictures of themselves sitting on the awe-inspiring thrones to post on Instagram. Fans multiply as each customer brags about their experience on Instagram creating a ripple effect that resounds through all of Southern California. With no website and a round the clock busy signal when you call to schedule an appointment, which are sometimes scheduled a month in advance, it may take some effort to break through the crowd.
The Laque Bar is aptly named because customers are treated to a lounge experience. They are offered a complimentary glass of champagne, vibe to feel good music and are serviced by beautiful technicians. The décor is probably the most compelling reason to visit even if you do not get your nails done. To sit on the throne feels as though you have finally arrived even if it’s just for a half hour.
You won’t find a plain board with nail services scribbled in chalk, Laque Bar has full printed and bound menus similar to what you would find at an exclusive restaurant with names for their services that will make you feel as though you have just walked into Happy Hour. The Dirty Martini is Laque’s most popular service and compete closely with the Bellini and the Mudslide.
For those with even more expensive tastes Robert Torosian offers a Full Diamond package where you will leave with an eye-dropping 17 karats of diamonds on your nails for a mere $100,000.
If you can’t afford the 17 karats, an Instagram picture will do just fine- Don’t forget to tag @Laquenailbar. For the Torosians their plans to expand to Beverly Hills are more than a dream due to their cult-like following of women who have been given the key to the latest LA trend and want to be serviced by the best.